Overview of the Course

The Masters International Marketing Management degree programme at the Aberdeen Business School is suitable for marketing professionals, students and other managers and we have local, national and international students studying on the course.

The international marketing perspective incorporating e-marketing techniques, is particularly popular and appealing. Another real advantage is the flexible learning approach of this course which allows you to choose your own mode of study and you can exit with a postgraduate certificate, diploma or masters level qualification.

The marketing programme at Aberdeen Business School is focused in improving your career prospects both nationally and internationally along with the opportunity to study a postgraduate level marketing degree at one of the UK's top rated, AMBA approved universities.
Benefits of this Course

The range of management subjects, appropriate for a masters level qualification, in this challenging course prepares the student for middle and higher level management. There is flexibility in both the levels you can exit at (PgCert, PgDip and Masters) and in the study modes available.

Study modes are by full-time or online through CampusMoodle the university virtual learning environment (VLE).

The course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It encompasses both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach and aims to equip you with:

* A comprehensive and up-to-date understanding of marketing and its key functional areas, including key theories and concepts
* The ability to apply a significant range of professional skills, practices and techniques in marketing
* The ability to analyse, plan and undertake effective leadership and executive decision-making
* The ability to communicate effectively within their marketing discipline, including both people-related communication and teamwork and the use of financial and other management information
* Undertake a research dissertation

* Find out more about Structure of the Course

Admissions Criteria and Procedure

The requirement for successful admission to the course is an honours degree. In certain circumstances, students with ordinary degrees who have extensive appropriate work-experience within the sector can be admitted to a particular course. For more information on this and other criteria please refer to:

* Application Process

If you don't have the qualifications to begin the MSc International Marketing Degree then you may gain access through our online Graduate Certificate Marketing Course which takes 7 months to complete.

* Read more about the Online Marketing Certificate Course

Funding

Full-time - UK/EU Students
Entire course (PgCert/Dip/MSc): £8276 for academic year 2010/11

Full-time - International Students
Entire course (PgCert/Dip/MSc): £8364 for academic year 2010/11

Part Time/Distance Learning
PgCert - £3,104 in 2010/11
PgDip - £3,104 in 2010/11
MSc - £2,068 in 2010/11
CPD/Stand alone modules are also available - £892 per module in 2010/11
NB: The above fees are reviewed annually and are subject to change

Each year a range of Scholarships and Funding become available for some of our postgraduate courses. For more information you can contact the Admissions Office by email on: PostgraduateAdmissions@rgu.ac.uk
Career Opportunities

Typical career opportunities include:

* brand and product management
* advertising
* public relations
* market research
* sales management
* retailing
* general marketing management

Graduate testimonials

Anita Gowda, who graduated from the course, speaks enthusiastically about the programme saying,
"it promotes critical and reflective debate around the current discourses in International Marketing and develops core management competencies . . . and addresses the complex issues that face marketing managers in the 21st Century."

* Read Anita's full testimonial . . .

Roz Lewis returned to study for a masters after working for a few years and found the course developed a range of theory and skills:
"The modules allowed us to apply the knowledge we had gained while working on live case studies for local businesses, group work, exams and individual coursework."

* Read full testimonial from Roz . . .

Typical Student Profile

* A degree/honours degree or degree equivalent or
* Qualifications of an approved Professional Body or Institution or
* Relevant industrial, commercial or professional experience at a level sufficient to justify exemptions from the normal requirements

If you do not meet these requirements and are a non-graduate with experience in business/management insufficient to justify exemption, you may wish to consider access to the course via the Graduate Certificate Marketing.
Course Enquiries and Contact:

Isabel Grant
Course Leader
Aberdeen Business School
The Robert Gordon University
Garthdee Road
Aberdeen AB10 7QE

Tel: +44 (0)1224 263019
Fax: +44 (0)1224 263838
E-mail: i.grant@rgu.ac.uk

OR

Course Administrator
Tel: +44 (0)1224 263937
Email: e.legunsen@rgu.ac.uk

Register your Interest

The following form is for ALL Home/EU enquirers AND those International enquirers interested in NON Full Time study by distance learning:

* Register Interest - ALL Home/EU AND (Non Full Time) International

International enquirers interested in studying Full Time (on campus) should use the International Full Time form:

* Register Interest - International (Full Time)

Please note: These are NOT application forms. When you complete the relevant form you will be kept up-to-date with course details and documentation.

If you do want to apply please go to: Apply for a course
Other Marketing Courses

International Marketing Management with Retailing (Masters Course)
Graduate Certificate Marketing (Access/Pre-Masters Course)

* Structure of MSc International Marketing Management Course

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